FAQ

Setup

Entropy connects to your Google Adwords and Merchant Center account in order to bid dynamically for every individual product you have. This way you will always have most efficient bid for every one of your products. Entropy's Artificial Intelligence Engine takes into account factors like the brand, product type, category, price range, search demand among other factors to make these decisions.

No, Entropy will optimize all of your products continually so that they are all in a profitable level of spending. Entropy will define the optimal Cost Per Click for every one of your products.

Entropy generates a new campaign in your Adwords account. However, is not necessary to implement manual changes in your campaigns using Adwords Interface once Entropy starts working. Please make sure your old campaigns are paused so that there is no interference with Entropy’s campaign. In case you decide to restart your old campaigns, you can do so without any additional setup. Entropy will add up to 16,000 different locations, all available audiences, including similar audiences, will also change the bid modifier percentage for the different devices of your users.

It might take a few days on depending on your budget and the amount of clicks you are getting for Entropy to start making measurable changes in your campaign’s performance. There are other factors that might be affecting your campaign’s performance. Please contact the Entropy Support Team and we can help you doing an account review to diagnose the problem.

If you already have your conversion tags properly configured, reporting conversions and their value then our recommendation is to always use Maximize Revenue. If have conversions registered but not their value, you can use maximize conversions. If you have a branding objective and would like to generate as much traffic or impressions as possible at the minimum cost possible than we recommend using Maximize Impressions and or Clicks. If you have any other question as to what optimization strategy is best for you, don't hesitate to contact our customer support team. We are happy to help.

Absolutely. We are working on implementing controls for in Entropy’s Dashboard so you can do this manually. Meanwhile, please contact our customer support team and let us know about your needs.

Google Shopping

Although it is possible, it is not recommended. The engine will detect the changes and roll them back.

Every online store is different but fortunately, we have a wealth of experience operating all kinds of stores of different sizes and verticals. Please contact our customer support team and we can help you define a good budget for you.

Absolutely. Not only will Entropy save you precious time optimizing and updating your campaigns. It will also provide better performance so you can achieve your revenue goals.

Most retailers will be able to promote their products through Google Shopping but there are some restricted categories defined by Google. Please see their Google Shopping Ads policies

Plans and Pricing

Your Merchant Center account will need to have less than 100 products in order to qualify for the free plan.

You have 30 days of unlimited access to the platform. You can use to manage as many products and budget as you wish with any cost (with the exception of media costs).

We are sad to see you go. If for any reason you wish to cancel your account you can do so by notifying the entropy customer support team.

If you have already provided your billing data Entropy will charge your credit or debit card depending on your spend and amount of products you have in your Merchant Center Account. You can see our pricing here. If we do not have a payment method, the campaigns operated by Entropy will get paused and Entropy will stop updating them.

About Entropy

Depends on the amount of budget you have in relations to the number of products you are getting but we can tell you that most of our clients see considerable results within a week.

Some of the biggest brands already trust us with their marketing budgets. We also are a Google Premier Partner.

Yes, please contact our sales department so we can arrange the details.

Absolutely not. Entropy builds a new prediction model for every account. We may use aggregated data to build benchmarks and write studies about a specific vertical but the data is never shared between accounts for optimization purposes.

Everything clear, I'm ready to start!

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We can explain the process to you and help you understand why Entropy would be a good fit for your company. Send us your email and we’ll be in touch soon.

Or write to us at info@entropy.tech