We’re more than a tool, we’re a partner for your business decisions.
Entropy's algorithms work 24/7 to set the correct bid for every one of your products and keywords.
Our team of experienced data analysts and ecommerce experts will help you choose the right stategy for your online store.
What our clients are saying
"Entropy’s team and tools have helped us grow our business at a much accelerated growth than expected. The budget optimization that we have achieved with Entropy for our digital campaigns has been a fundamental part of our expansion."
Marketing Manager
"Entropy is an extremely responsive, young and hungry company, with a business model that works well for Branded Online. As e-commerce specialists, we need a tech parter that we can trust."
VP of Digital Marketing
"I like the operation of Entropy because it goes product by product, we do not have categories problems. We have seen it bidding every hour, it is not like others who bid once a day; the machine works longer. In general, Entropy is an excellent platform. "
"Entropy is our best partner, they understand the needs of our business and always adapt according to our goals. The fast response, well structured campaigns and their always kind people, equals a great experience."
CEO
"Entropy's team and tools have helped us grow our business at a much accelerated growth than expected. The budget optimization that we have achieved with Entropy for our digital campaigns has been a fundamental part of our expansion."
Marketing Manager
doto.com.mx
"Entropy is an extremely responsive, young and hungry company, with a business model that works well for Branded Online. As e-commerce specialists, we need a tech parter that we can trust."
VP of Digital Marketing
Branded Online
"I like the operation of Entropy because it goes product by product, we do not have categories problems. We have seen it bidding every hour, it is not like others who bid once a day; the machine works longer. In general, Entropy is an excellent platform. "
ZonaSeoSem
"Entropy is our best partner, they understand the needs of our business and always adapt according to our goals. The fast response, well structured campaigns and their always kind people, equals a great experience."
CEO
Audio Online
We know digital marketing can be a complicated process. We’ll guide you through.
Review your needs
Create your campaigns
Polish your strategy
Review your needs
Entropy is a great partner for ecommerce. Digital marketing is a necessity in an ecommerce’s success. There are so many channels today that it’s hard to keep them all optimized and working effectively. That’s where Entropy comes in. We not only optimize your Google campaigns (and Facebook soon) we recommend strategies to keep your business growing.
Most online stores see a 30% improvement in Revenue generated from their campaigns by using Entropy.
To start with Entropy, you need an
- - An ecommerce
- - A Google Ads Account
- - A product feed (for Shopping Campaigns)
- - A Merchant Center account (for shopping campaigns)
- - A conversion Tag
Once you start, we audit your ecommerce to let you know if you’re missing one of these. If you don’t have one, don’t worry, we can help you.
Entropy offers a monthly fee that varies according to your ad spend.
We offer two types of services:
1. Self Service: which includes support and access to the platform.
2. Managed Service: Our team of Ecommerce Experts will do a review of your account and work with
you to design the best strategy according to your goals. We will implement this strategy for you
in your Google Ads Account.
Create your campaigns
While that is possible, it is not recommended.If Entropy is operating a campaign it will rollback any changes you made manually in Google Ads. You can continue to use Google Ads to handle conversions and reports.
Depending on the amount of data available in your account, it can take from 24 hours to two weeks to start observing significant changes on your account. Do consider that smaller budgets will provide less data to generate results.
Entropy has five algorithms depending on your goals.
- 1. Maximize Revenue
- 2. Maximize Conversions
- 3. Maximize Clicks
- 4. Maximize Impressions
- 5. Maximize Profit
Most clients find revenue as the best choice to get started. You can know more about each algorithm here
Polish your strategy
Yes, you can see relevant information inside your dashboard on a organization or campaign basis. The metrics currently provided are CPC, ROAS, Clicks, Cost and Revenue
Entropy has a special product group functionality which you can find inside your Shopping campaign section. You can choose there the products you would like to give a stronger boost and select the algorithm which fits best your goals.
Inside your campaigns dashboard you can find the budget manager functionality. There you can select different budgets for every day and Entropy will automatically update them in Google Ads for you.
We have results to back us up.
Increased sales in one month
Account in Consumer electronics
Reduced Ad Spend
Account in Office Equipment
USD saved in one year
Account in Technology
Online Stores using Entropy
