Drive the Full Potential of your Marketing Strategy with Entropy's Unified Measurement
By seamlessly combining Marketing Mix Modeling (MMM) and Incrementality testing into one powerful, centralized view, our solution transforms your data foundation into actionable insights—all streamlined and structured by Entropy.
Measurement has evolved, all media these days is now measurable
61% of Marketers have as a priority Better faster Media Mix Modeling
Source: eMarketer Ad Measurement Trends Oct 2024
- Full View of all Media Buys (offline and online)
- Cookieless
- Based on true data
- Finds Incremental Sales (not just attribution)
Entropy focuses on Incremental Growth with a Multifaceted Measurement Approach
70% of Marketers agree that last click is the easiest way to measure but not the most effective one
Source: eMarketer Ad Measurement Trends Oct 2024
Entropy is a Marketing Science company. We offer trustworthy omnichannel measurement solutions, products, and services for business growth. Entropy leverages Marketing Mix Modeling (MMM), Experimentation, and Causal Inference to measure and optimize your true ROI. We honor our fiduciary responsibility to maximize your business growth and total enterprise value. Use your data and custom-designed experiments to unravel the Ground Truth. Make effective decisions to find true Incremental Revenue.
Markeing Mix Modeling
Learn moreData Foundation
Learn moreExperiments
Learn moreMarketing Mix Models (MMM)
Econometric Model that quantifies the impact of Marketing and non-marketing activities on a pre defined KPI like Sales.
By measuring offline and online together it is possible to understand all media activities and its impact into true sales.
The value of measuring with Marketing Mix Models (MMM) lies in the concept of incrementality—determining what percentage of sales are truly driven by marketing efforts. In other words, MMM helps quantify the additional revenue generated beyond what would have occurred naturally. This concept of incremental sales is directly linked to a company’s growth, making it a critical metric for optimizing marketing strategies and maximizing ROI.
Answer the key question
How much revenue did each channel and activity truly create (whether it's online, offline, or promotional)?
Move from Leads to Actual Sales
Econometric Model that quantifies the impact of Marketing and non-marketing activities on a pre defined KPI like Sales.
Experiments calibrate MMMs with real-world data, leading to sharper insights, tighter confidence intervals, and smarter decisions.
Experiments can include positive and negative Geo Lifts, Causal Inference studies, Creative testing, and similar cases where we measure a treatment vs. control group based on a hypothesis.
Key Concepts that Entropy helps you to take into account before advising with a Media Mix Recommendation
By leveraging Entropy´s measurement framework, you'll gain clear recommendations for your next media mix and accurate sales projections
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