Full‑Service Agency, Powered by Marketing Science
We’re not just another media agency. Entropy fuses creative, audience strategy, and media activation with advanced marketing science — so every dollar you invest is accountable to measurable business impact.
Why Entropy? Because we don’t stop at impressions or clicks. We translate marketing signals into decisions CFOs, CMOs, and CEOs can trust — turning campaigns into growth engines.
An Extension of Your Team to Unlock TikTok’s Full Potential
Winning on TikTok takes more than posting content. We create content that resonates, activate media that scales, and prove impact with measurement frameworks like incrementality testing and MMM calibration. With Entropy, TikTok stops being a “nice-to-have” and becomes a measurable engine of brand and business growth.
Creative
We bridge the art of storytelling with the rigor of econometrics — proving, not guessing, what drives growth.
Audience & Segmentation
We connect cultural insights with data science — identifying, not assuming, who matters most to your growth.
Activation & Optimization
Activation done right is the bridge between strategy and results. A poor setup kills growth; the right execution fuels it.
Reporting & Insights
We don’t just report results — we apply marketing science to uncover incremental growth you can prove.
Marketing Science DNA
What sets Entropy apart is our Marketing Science DNA — trustworthy, privacy‑first measurement solutions, products, and services that quantify true incremental ROI.
Marketing Mix Modeling (MMM)
Holistic, channel‑level contribution with budget reallocation scenarios.
Experimentation
Lift tests and agile experiments to validate causality in market.
Causal Inference
Bayesian & econometric methods to estimate true, privacy‑safe impact.
Our ultimate goal: maximize clients’ business growth and total enterprise value.
We measure what matters and optimize toward sustainable, compounding growth.
Ready to see true ROI?
Let’s build growth together — start with a quick diagnostic.
Case Studies
Our Geo lift methodology provide the gold standard for measuring the true incrementality of marketing efforts.
Waldo’s boosted total sales by 7.1% by adding TikTok into the Media Mix with zero incremental investment
Geo Lift Case Study.
Geo Lift Methodology
Precision with IncrementalityOur Geo lift methodology provide the gold standard for measuring the true incrementality of marketing efforts.
MMMs, when accurately calibrated by Geo Lifts, allow marketers to understand the saturation curve of each channel and further optimize media spend.
Together, these integrated strategies provide enhanced granularity and accuracy, enabling marketers to assess the incremental impact of both online and offline media, uncover optimization opportunities, and refine their media planning processes with greater precision.
Support Incrementality Measurement
Geo Lift tests measure the incremental impact of campaigns by comparing performance in targeted geographic areas against similar regions without the campaign.
Validate Your Marketing Strategy
Incrementality measurement is a powerful tool to pinpoint channels driving incremental growth. By analyzing regional performance, you can optimize your approach and maximize your marketing ROI.
Track Real Impact
Once the campaign has concluded, we analyze the performance of the test region (where the campaign was active) and the control region (where it wasn't). This comparison allows us to quantify the additional lift generated solely by the campaign.
From data and creative to AI-TikTok Powered solutions, TikTok stands out as a powerful tech partner proven to deliver incremental results
At every stage of your journey, we’re here to support you—with one clear goal in mind: to drive incremental sales.
Drive Informed Decisions
Use data-driven insights to guide strategic decisions and improve performance across all channels.
Why Leading Brands Trust Us
Brands That Rely on Us for Growth
FAQ - TikTok
Why TikTok?
TikTok has proven to be an incredibly effective platform for driving incremental sales for our partners. Its highly engaging, short-form video format allows brands to connect with a wide, diverse audience in a creative and authentic way. By leveraging TikTok’s powerful algorithm, we can precisely target potential customers based on their interests, behaviors, and demographics, ensuring that each campaign reaches the right audience at the right time.
Additionally, TikTok’s unique combination of viral trends, user-generated content, and influencer partnerships creates an environment where products can quickly gain traction and go viral. This organic engagement, coupled with the platform’s ability to offer both organic and paid reach, enables brands to scale their visibility and drive tangible business results. Many of our partners have experienced increased an uptick in sales, often exceeding expectations.
How to Win at TikTok
1. Native and Nimble Creative:
Success on TikTok is about capturing attention in seconds with creativity that feels real, relevant, and rooted in culture.
- Platform-first storytelling: The best TikTok ads don’t feel like ads. They mimic user behavior, adopt trending sounds, and use fast cuts, close-ups, and captions to hook viewers instantly.
- Creator-led content: TikTok thrives on faces, not logos. Collaborating with creators brings authenticity, relatability, and niche cultural cues that no brand studio can replicate.
- Always-on iteration: Trends move fast—so does the creative. Brands win when they test multiple variations, adapt quickly, and lean into what resonates in real time.
Entropy´s recommendation: Ads that make you smile, laugh, feel, make you think are king
2. An Audience Engine Unlike Any Other
TikTok’s strength isn’t just reach—it’s precision at scale. Its targeting moves from demographics, device type, interests, and behaviors to advanced strategies like custom and lookalike audiences. If there’s a tech platform that truly knows its audience, it’s TikTok.
3. Beyond the Algorithm: Cultural Velocity Meets Performance
CAPI and Pixel integration: are TikToks must for Performance, their algorithm is strong and brings results