Data-Driven TikTok Strategies: From Views to Sales, Measured Effectively
We turn TikTok into a growth engine with measurable results.
Case Studies
Our Geo lift methodology provide the gold standard for measuring the true incrementality of marketing efforts.
Waldo’s boosted total sales by 7.1% by adding TikTok into the Media Mix with zero incremental investment
Geo Lift Case Study.
Geo Lift Methodology – Precision with Incrementality
Our Geo lift methodology provide the gold standard for measuring the true incrementality of marketing efforts.
MMMs, when accurately calibrated by Geo Lifts, allow marketers to understand the saturation curve of each channel and further optimize media spend.
Together, these integrated strategies provide enhanced granularity and accuracy, enabling marketers to assess the incremental impact of both online and offline media, uncover optimization opportunities, and refine their media planning processes with greater precision.
Support Incrementality Measurement
Validate Your Marketing Strategy
Track Real Impact
From data and creative to AI-TikTok Powered solutions, TikTok stands out as a powerful tech partner proven to deliver incremental results
At every stage of your journey, we’re here to support you—with one clear goal in mind: to drive incremental sales.
Drive Informed Decisions
Use data-driven insights to guide strategic decisions and improve performance across all channels.
Why Leading Brands Trust Us
Brands That Rely on Us for Growth
FAQ - TikTok
Why TikTok?
TikTok has proven to be an incredibly effective platform for driving incremental sales for our partners. Its highly engaging, short-form video format allows brands to connect with a wide, diverse audience in a creative and authentic way. By leveraging TikTok’s powerful algorithm, we can precisely target potential customers based on their interests, behaviors, and demographics, ensuring that each campaign reaches the right audience at the right time.
Additionally, TikTok’s unique combination of viral trends, user-generated content, and influencer partnerships creates an environment where products can quickly gain traction and go viral. This organic engagement, coupled with the platform’s ability to offer both organic and paid reach, enables brands to scale their visibility and drive tangible business results. Many of our partners have experienced increased an uptick in sales, often exceeding expectations.
How to Win at TikTok
1. Native and Nimble Creative:
Success on TikTok is about capturing attention in seconds with creativity that feels real, relevant, and rooted in culture.
- Platform-first storytelling: The best TikTok ads don’t feel like ads. They mimic user behavior, adopt trending sounds, and use fast cuts, close-ups, and captions to hook viewers instantly.
- Creator-led content: TikTok thrives on faces, not logos. Collaborating with creators brings authenticity, relatability, and niche cultural cues that no brand studio can replicate.
- Always-on iteration: Trends move fast—so does the creative. Brands win when they test multiple variations, adapt quickly, and lean into what resonates in real time.
Entropy´s recommendation: Ads that make you smile, laugh, feel, make you think are king
2. An Audience Engine Unlike Any Other
TikTok’s strength isn’t just reach—it’s precision at scale. Its targeting moves from demographics, device type, interests, and behaviors to advanced strategies like custom and lookalike audiences. If there’s a tech platform that truly knows its audience, it’s TikTok.
3. Beyond the Algorithm: Cultural Velocity Meets Performance
CAPI and Pixel integration: are TikToks must for Performance, their algorithm is strong and brings results