- 22.8%of total sales, revealed by pausing Meta in seven statesWaldo's · MetaThe data conflicted. A geo-lift settled it.Services · Measurement
- +9.96%incremental orders from adding branding, 96% confidenceWaldo's · TikTokBranding on TikTok drives orders, not just views. Measured.Services · Measurement
- +9.1%projected total sales from reallocating budgetRetailer · Meta vs PMaxTwo channels, two very different returns at the margin.Services · Measurement
- +38%sales growth, at higher marginOffice Depot Mexico · Paid media · Buen Fin 2024We hacked Google's bidding to optimize for profit, not just sales.EPYC · Profit Optimization
- +12.5%incremental sales lift, 44% above another CTV platformService business · Connected TV · HBO MaxPremium streaming moved sales, not just awareness.Services · Measurement
- +7.1%total sales, with no extra budgetWaldo's · TikTokNeither analytics tool could see TikTok working. A geo-lift could.Services · Measurement
- +21%close rate vs account averageRetailer · MetaThe best-selling category was the wrong one to advertise.EPYC · Meta Optimizer
- 0.92correlation, effect gone after 48 hoursRetailer · Meta → GoogleMeta makes people search for you. For about two days.EPYC · Ask EPYC
Who we work with
Retail, health, education and consumer brands across Mexico and the United States.