EPYC · 03 Grow · by Entropy
Screens from EPYC. Demo and anonymized accounts.
What it does
- 01
Four parts: the account, the policy you write in plain words, the action it may take, and the guardrails you set — never more than 30% of a budget, never negate the brand, always ask.
- 02
Inputs and actions are code. The model reads exact data, cannot invent it, and cannot act outside the rails.
- 03
Every suggestion asks for approval and learns from your reasons. When it has earned trust, let it run.
Why it exists
Built because pausing keywords on clicks alone was dumb, and letting a model loose on an account was reckless.
The science behind it
The measurement sits under the platform: geo-lifts with a holdout, models calibrated on them, guardrails written in code. Read the method.