Entropy
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Privacy

Privacy notice under Mexico's Federal Law on the Protection of Personal Data Held by Private Parties.

In accordance with the provisions of the Federal Law on the Protection of Personal Data Held by Private Parties, its Regulations, and related regulations (the "Personal Data Legislation"), this Privacy Notice is issued under the following terms:

1. Identity, address, and services of the responsible party

Entropy, Transportación Virtual S.A.P.I. de C.V. ("Entropy", the "Responsible Party" or "We" interchangeably), better known as "Entropy," is responsible for the collection, use, disclosure, and storage of personal data (the "Processing") of users ("You", the "Holder" or "User"), which is collected as a result of the services that Entropy provides through its website www.entropy.tech (the "Site"), with an address at Metrocentro, Blvd Luis Donaldo Colosio #450, Nivel 10, Int. 5, Col. Villa Satélite, Hermosillo, Sonora 83200, México. Entropy is a virtual platform that provides advertising and marketing services. On this platform, products and services from various commercial establishments not affiliated with Entropy are displayed for purchase by consumers/users (the "Services").

2. Personal data collected and processed by the responsible party

For the purposes indicated in this Privacy Notice, the Responsible Party processes the following categories of personal data: identification and contact data (name, work email address, telephone number, company and role) and the browsing data described in section 7.

The Responsible Party does not collect sensitive personal data.

3. Purposes of the processing

We will process personal data for the following primary and necessary purposes:

  • Organize, catalog, classify, divide, or separate and store personal data within Entropy's systems and files.
  • Create and manage the User's account.
  • Maintain, develop, and control the commercial relationship between the User and Entropy.
  • Provide the User with necessary information through the website and application about the products offered to formalize the consumer relationship for those products.
  • Perform internal processes at Entropy for operational development and/or system administration.
  • Provide Entropy's services and follow up according to the User's specific needs to offer suitable services and products that meet their specific needs.
  • Send information about updates, news, newsletters, educational forums, advertising or marketing, and remote sales, using means such as email, push notifications, text messages (SMS), instant messaging platforms, and offers of products and/or services found on the website and application.
  • Maintain a historical record of information to enhance User satisfaction by analyzing interests and needs, thereby providing better service.
  • Implement marketing strategies by studying User behavior towards offers to improve content, personalizing presentation and service.
  • Conduct commercial prospecting and market segmentation.
  • Conduct satisfaction surveys and offer or recognize benefits from our loyalty program and after-sales service to evaluate service and attention through available channels.
  • Carry out necessary activities to manage requests, complaints, and claims from Users of the company or third parties and direct them to the areas responsible for issuing the appropriate responses.
  • Submit reports to inspection, oversight, and control authorities, and process requests made by administrative or judicial entities.
  • Administrative, commercial, and advertising uses established in agreements signed with clients who are Holders of the information.
  • Accounting, economic, fiscal, and administrative management of clients.
  • Access risk centers to understand Users' financial statuses.
  • Transfer or transmit data nationally or internationally to providers with whom Entropy conducts activities in compliance with its corporate purpose. Data may also be transferred to the company's strategic allies to execute marketing, advertising, and promotion activities associated with the corporate purpose; all in accordance with applicable provisions.
  • Report to risk centers for non-compliance with financial obligations arising from the commercial relationship.
  • Request payment authorization from defined and authorized entities.
  • If other purposes arise in the processing of personal data, we will seek the prior, express, and informed consent of the Holder.

4. Options and means offered by the responsible party to limit the use or disclosure of your personal data

In all legally appropriate cases, you may limit the use or disclosure of your personal data by submitting the corresponding request to our Personal Data Department, following the procedure referred to in section 6 of this Privacy Notice.

5. Transfer of personal data

Your personal data may be transferred within the national territory or abroad as follows:

  • To authorities, organizations, or governmental entities in compliance with or in relation to the obligations contemplated in applicable legislation to the Responsible Party, its subsidiaries, and/or affiliates, as well as in compliance with requests made to them.
  • To authorities, organizations, or governmental entities when the transfer is necessary for the recognition, exercise, or defense of a right of the Responsible Party, its subsidiaries, and/or affiliates in a judicial process.
  • To insurance companies and agents when the transfer is necessary by virtue of a contract concluded or to be concluded in the interest of the Holder, aimed at being able to offer personalized insurance and discounts on insurance acquisition if requested.
  • To affiliated or subsidiary companies of the Responsible Party for the purposes of evaluating and analyzing user profiles, centralized information storage, and for statistical and historical record purposes of users of the Responsible Party, its subsidiaries, and/or affiliates.
  • To third parties as part of a corporate restructuring of the Responsible Party, including merger, consolidation, sale, liquidation, or transfer of assets.
  • To third parties when the transfer is necessary for the maintenance or fulfillment of a legal relationship between the Responsible Party and the Holder.
  • To third parties when the transfer is necessary by virtue of a contract concluded or to be concluded in the interest of the Holder by the Responsible Party and a third party.
  • Based on other scenarios established in the Personal Data Legislation that do not require your consent.

The aforementioned transfers do not require your consent according to the Personal Data Legislation.

We inform you that national and international transmissions of Personal Data between the Responsible Party and its data processors will not require notification.

6. Means to exercise your rights

In all legally appropriate cases, you may at any time, through the procedure established in this section, exercise the following rights regarding your personal data: (i) rights of Access, Rectification, Cancellation, and Opposition ("ARCO Rights"); (ii) revoke the consent given to the Responsible Party for the processing of your personal data; (iii) limit the use or disclosure of your personal data; and (iv) express your refusal for the processing of your personal data regarding the secondary and ancillary purposes mentioned above.

To exercise these rights concerning your personal data, you must submit the corresponding request to the Responsible Party by means of a duly signed free-form letter addressed to our Personal Data Department, delivered to the address mentioned in the first section of this Privacy Notice or sent to the email address [email protected], with the subject "Exercise of rights over personal data." The request must meet the requirements established in the current Personal Data Legislation: your name and a means of receiving the response, documents proving your identity or legal representation, a clear and precise description of the personal data and the right you wish to exercise, and any other element that helps locate the data.

Our Personal Data Department will process requests from Holders to exercise their rights concerning personal data within no more than 20 (twenty) business days from receipt and will issue requests or rectify according to the timelines of the Personal Data Legislation; the Responsible Party may extend this period by up to 20 (twenty) additional business days when the case warrants, with prior notification. If your request is deemed valid, it will be effected within 15 (fifteen) business days following the response from our Personal Data Department.

You may obtain the requested information or personal data through simple copies, electronic documents in conventional formats, or through any other legitimate means that guarantee and demonstrate the effective exercise of the requested right.

As stated above, our Personal Data Department is responsible for processing any requests from Holders to exercise their rights regarding personal data, and their contact details are as follows:

  • Address: Metrocentro, Blvd Luis Donaldo Colosio #450, Nivel 10, Int. 5, Col. Villa Satélite, Hermosillo, Sonora 83200, México
  • Email: [email protected]

The Responsible Party wishes to keep your personal data up to date at all times. Therefore, we request your cooperation to promptly inform us of any changes that we should consider to incorporate them into our databases. You guarantee and are responsible, in any case, for the truthfulness, accuracy, validity, and authenticity of the personal data provided for your personal attention or any third party under your custody or legal representation.

7. Means that allow the automatic collection of personal data

We inform you that our Site uses cookies and other technologies through which it is possible to automatically monitor your behavior as a User, provide you with our Services, and offer you an appropriate experience during their use, as well as offer you new products and services based on your preferences. The personal data collected through these technologies are: IP address, websites and sections of them that you visit from the Site, before the Site or on pages related to the Site and the App, browser characteristics, device characteristics, operating system, language preferences, referring URLs, and information about actions taken on our Site.

These technologies can be disabled by accessing the "internet options" located in the "Tools" section or similar functions of the Internet browser you are using; however, by disabling them, you should be aware that this action could prevent you from obtaining the full functionality that the Site might offer. If you wish to obtain additional information about some of the technologies mentioned in this section, you can visit www.allaboutcookies.org.

8. Changes to the privacy notice

This Privacy Notice may undergo modifications, changes, or updates derived from new legal requirements, our own needs for the products or services we offer, our privacy practices, changes in our business model, or other causes. We are committed to keeping you informed about changes that may occur to this Privacy Notice, through the Site in the corresponding Privacy Notice section.

Last updated September 3, 2026