Case studies · done with Services · Measurement
+9.1%projected total sales from reallocating budgetTwo geo holdouts · one channel paused at a time
What we found
Pausing Meta cost 7.2% of sales, at 19× incremental ROAS. Pausing PMax cost 6.0%, at 7× incremental ROAS. Meta returned 2.7 times what PMax did at the margin. Moving budget from saturated PMax to Meta projects 9.1% more sales in Q1, if Q1 behaves like the test months. We will know when Q1 closes.
Method
- 01
Platform attribution showed strong returns on every channel but could not say which one would return more from the next peso.
- 02
We ran two geographic holdouts, pausing one channel at a time. Each measured the sales lost when that channel went dark.
- 03
We translated each loss into incremental revenue and incremental ROAS, then into a reallocation plan for Q1.
Run this test on your own account.
Start on EPYC →The growth operating system for your media: plan, run, measure, and improve every campaign from one place. Take it for a spin, on us.The platformBook a call →We run the models, design the experiments, and, if you want, your media too. You get the results. Thirty minutes with someone who does the work, not someone who sells it.The platform, humans included